Adobe Express has just received an update that marks a before and after for those who create content, whether for social networks, marketing, or personal projects. At the MAX creative conference in London, Adobe showcased a number of powerful and intuitive tools that make creating videos, animations, and brand-aligned content easier than ever. If you’ve ever dreamed of editing like a pro without being one, this may be your moment.
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Video editing is no longer a headache
Editing video is often one of the most technical and time-consuming tasks in the world of digital content. You have to cut, edit, subtitle, choose the right shots… And all of this can consume hours. This is where Clip Maker comes in, a new AI-powered feature that transforms this process in a matter of minutes.
Imagine you have a one-hour podcast. Clip Maker analyzes content, detects the most interesting moments, automatically generates captions, and adapts the video format to work on TikTok, Instagram, LinkedIn, and other platforms. All without moving more than a few clicks.
From static image to animation with a touch
Do you have an infographic or flat poster that needs some life? Adobe has launched Dynamic Animation, a feature that converts static images into natural movements with effects such as “Wobble” or “Wind.” It’s as if you give your design the ability to breathe, move, and connect better with the viewer.
Not only does this help capture attention, it also allows you to repurpose content without needing to redo it from scratch. Ideal for social media or impactful presentations.
Generate videos and backgrounds with just typing.
Another notable new feature is Generate Video, a tool that uses Adobe’s Firefly model to create custom background footage simply with descriptive text. Do you need a modern office scene, a forest at sunrise, or a quiet beach? Write what you want, and the AI generates it for you, safely and with professional quality.
This is ideal for those who don’t have access to expensive image banks or recording equipment. With this tool, creating stunning visual content is as easy as writing a message.
Smoother recording, voice enhancement, and editing
Adobe Express now allows you to record directly from the platform with the Video Auto-Record feature. Perfect for creating tutorials, vlogs, reels, or custom presentations. In addition, it includes a Voice Enhancement option, which removes background noises with a single click, leaving clean and professional audio without having to be an expert in sound editing.
New Drop Zone and Scene View features simplify editing, allowing you to organize clips and make batch adjustments in a visual and intuitive way. And if you’re using Vimeo, you can publish directly from Adobe Express thanks to its new built-in plugin.
Create content aligned with your brand, hassle-free
Maintaining a brand’s visual consistency is often challenging, especially when the team is small or working with external collaborators. To solve this comes Generate Similar, a function that starts from a base image (such as a logo or a campaign) and automatically generates a complete collection of visually aligned designs. All powered by AI and ready for commercial use.
In addition, more than 30 professional Photoshop filters have been integrated directly into Adobe Express, meaning you can now apply quality photo finishes without switching platforms.
Collaborative creation and business growth
One of the keys to Adobe Express’ success is its versatility. Marketing teams use it to create localized content in multiple languages. Sales professionals send personalized messages to customers. The self-employed and small businesses generate viral content without depending on an agency. All with an intuitive interface and powerful tools that don’t require advanced technical knowledge.
With direct integration with other Creative Cloud tools such as Photoshop, Illustrator, Lightroom, and Acrobat, Express allows you to reuse assets, animate designs, and accelerate creative processes from a single platform.
Growth that says it all
The numbers support the success of this evolution:
- +50% growth in business customers in the last quarter.
- +85% adoption among Express Premium students.
- New partnerships with Real Madrid, EA Sports, Slack, HubSpot, and many others are expanding its global reach.
In addition, Adobe has announced its vision for the future with an intelligent AI designed to reimagine the way we create content, making it even smarter, faster, and more intuitive.
How much does Adobe Express cost?
The good news: Adobe Express is free to use. And if you’re already a Creative Cloud subscriber, you have full access to the new features without paying anything extra. New features such as Clip Maker, Drop Zone, Generate Video, and the Vimeo add-on are already available in the web version, while other key features such as Dynamic Animation or Generate Similar are also available in the mobile app.
Adobe is achieving what many creators have been asking for for years: a simple, accessible, and powerful way to turn ideas into professional visual content. And the best thing is that now, thanks to artificial intelligence, this process is not only faster, but it is within everyone’s reach.
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